American Airlines has announced a major change in its corporate sales strategy. The airline's CEO, Robert Isom, has rescinded an earlier edict that required passengers to buy flights from preferred travel agents at higher prices. Instead, American will now award miles even if fliers purchase tickets through non-preferred agents.
Additionally, the airline is restoring lower fares to all booking portals and working to win back corporate business that had fled to Delta and United Airlines. The move comes after former CEO Vasu Raja made an ill-fated bet on selling fares directly to consumers without discounts, which led to a decline in corporate sales. American's valuable business program has also been revived, although details are yet to be announced.
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